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His branch of marketing is truly interesting when quality data is handled and it is offered with enough dedication to a campaign. Today we will tell you what microtargeting is and the 5 most recommended strategies to start implementing it. With the right tools, this technique can mean the difference between the success and failure of your ads. What is microtargeting Microtargeting is a widely used technique when it comes to advertising . It consists of identifying demographic data from a database and segmenting them in a very individual way into small groups of interest .

Thanks to this very specific segmentation, it is possible to offer a more personalized offer to users and, therefore, the message is received Taiwan phone number list more favorably. 5 good microtargeting strategies 1.- Relevant messages: to be successful in a microtargeting campaign it is important to focus on the message of each group. Even when a group has few people, it is vital to give it the importance it deserves and to ensure that the texts connect with their particular circumstances. 2.- Multichannel: in microtargeting it is very important to use multichannel tools to be able to interact with customers.

Quality data: data and its quality are more important than usual. You must have a quality database and avoid public data or unreliable sources. 4.- Do not lose track of the data: it is vitally important not to lose sight of the data and to carry out constant audits. Microtargeting is typically dealing with little data, so a couple of mistakes could throw off a campaign. 5.- Do not forget that it is still marketing: campaigns and communications must follow the fundamentals of marketing . Not by the fact of making such a specific segmentation will you be able to overwhelm with sales advertising.

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18 Comments

patrick william

Feb 16

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