There an in-house online marketing team available to work on an online strategy ? Are you one of the cheapest in the market and can you distinguish yourself in that? Or are you going to focus on your quality because only people with 10 years of experience work in your company? Weaknesses – internal After filling in strengths, determining weaknesses is a bit easier. You simply consider what is not yet (sufficiently) good about your online marketing company or online marketing activities. Examples of this are: No full use of online marketing activities such as the lack of email marketing Few followers on social media Little specialist knowledge about SEO Employees have little experience in the online marketing profession What could you and would you like to do better.
You may want to work on your brand awareness. Also check (or have it checked) the search volumes and trends of competitors. Or is your atmosphere in the phone number list same website not findable or user-friendly? Too little in-house knowledge or perhaps too little capacity? Or is your brand awareness good, but do you want to work more specifically on retention ? Opportunities – external There are also countless opportunities in the online world, this section. This also includes trends and developments. The list below consists of (fictitious) examples.
There is a shift in the social media landscape; Facebook usage is declining while Instagram is growing It is expected that influencer marketing will be used more and more in the future The possibility to also advertise on Pinterest and within Facebook Messenger is under development (update: Pinterest Advertising is now possible! ) Online marketing budgets are getting higher and higher The emergence of new features and channels can play a major role in this (such as the rise of TikTok) or new targeting options ( Performance Max campaigns ) in the online channels. Or has a competitor started advertising less or went under? Read this article about the effects ! Be sure to read our blogs with the latest online marketing trends: New trends in e-commerce business Latest social media trends Google Shopping trends & features Threats – external